Wednesday 9 February 2011



"Bokanovsky's Process," repeated the Director, and the students underlined the words
in their little notebooks.

One egg, one embryo, one adult-normality. But a bokanovskified egg will bud, will proliferate, will divide. From eight to ninety-six buds, and every bud will grow into a perfectly formed embryo, and every embryo into a full-sized adult.
Making ninety-six human beings grow where only one grew before. Progress.

Brave New World
Chapter One.
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From researching fashion designers renown for their digital prints, I found Erdem Moralioglu’s Autumn/Winter 2010 collection to be appropriately similar to ideas found in Aldous Huxley’s Brave New World. Reproduction takes place through technological and medical intervention, including the surgical removal of ovaries and the Bokanovsky Process: a process of human cloning which will divide one embryo causing them to split into identical genetic copies of the original. I found a few of Erdem’s prints to be very reminiscent to the division of embryos from the circular shapes in the prints as seen above.

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